Below are 7 reasons why you should quit using AVEs and start gaining respect.
• Cannot capture the outcome of a PR campaign, limiting PR to tsi
placements in the media.
• Cannot measure the variety of messages delivered in the media in
relation to the tamed messages in advertisements.
• Cannot measure the value of keeping a client out of the media
• Cannot properly distinguish between placements in noteworthy
columns or sections of a publication and generic or less desirable areas
of a publication.
• Cannot measure social media forms, such as blogs and message
•Because an AVE is the Cost of Advertising,
•Not the Value of Earned Media